People overview
The Users list, and the difference between anonymous and identified visitors.
Most of Spectry aggregates: how many sessions, which pages, what conversion rate. People does the opposite — it lets you look at one visitor and follow what they did across every visit.
Anonymous vs identified
- Anonymous — the default. Spectry links a visitor's sessions with a first-party identifier, so return visits join up, but there is no name or email attached. This is who most of your traffic is.
- Identified — you have called identify() from your site, typically after login or signup, attaching an id and any traits you passed (email, plan, company).
Finding someone
Search by user id, email or any trait you have sent. Filter by first or last seen, session count, or a segment, then sort to find the visitors worth looking at — the most active, or the ones who came back after a long gap.
When individual profiles are the right tool
- A customer reports a problem and you want to see exactly what they hit.
- Understanding the research path before a high-value purchase.
- Checking whether a change actually reached the accounts you expected.
- Support: seeing the last thing someone did before they wrote in.
For questions about groups rather than individuals — "how do returning visitors behave differently?" — reach for segments instead. Profiles answer questions about one person.