Hear it directly
from your users.
Analytics tell you what people did. A short, well-timed question tells you why. Ask while they are still on the page and the answer arrives with the context that makes it worth reading.
Ask at the moment
it counts.
Timing
Catch people while it is still fresh.
Trigger a question on a page visit, a custom event or a particular pattern of behavior. An answer given during the experience is worth far more than one recalled in an email a week later.
Context
Every answer knows where it came from.
Each response arrives with the page, the session and the browser attached. A complaint about a form stops being vague when you can open the recording of the person writing it.
Targeting
The right question, to the right people.
Rules based on behavior and attributes decide who sees what, so first-time visitors and long-standing customers are not asked the same thing, and nobody is asked twice.
Ways to collect
an answer.
Why the why
is worth asking for.
A roadmap shaped by demand
Build what people are actually asking for. Feedback turns the backlog from a list of internal guesses into a ranking you can point at, and it flags the pain worth fixing before anyone churns over it.
Usability problems, described
Some issues never show up as a metric. A confusing label or a step that feels risky gets mentioned in a sentence long before it moves a conversion rate far enough to notice.
The reason behind the number
A drop-off on one step tells you where people left. The comment left by someone who left there tells you why, which is the half of the picture that decides what you change.
Sentiment you can track
Ratings collected the same way over months become a trend rather than an anecdote, so you can tell whether the last release actually made things better for the people using it.
We protect your data.
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