Edit the real page. Let visitors pick the winner.

Point at any element on your site, change it in place, and split traffic between the original and your version. Spectry serves both, measures what happens and tells you when the result is worth acting on.

The Spectry visual editor with a headline selected on a live page and a typography inspector open beside it

Three steps between a hunch and a number.

Edit

Change the page where it lives.

Open your own site in the editor, click an element and rewrite it. Copy, typography, color, spacing, borders and visibility are all editable, and raw HTML is there for the cases the controls do not cover. Desktop, tablet and mobile are edited separately.

Split

Decide who sees what.

Add as many variants as the idea needs and set the share of traffic each one receives. Visitors stay on the variant they were assigned, so the same person never sees the test change under them.

Decide

Read the result, not the noise.

Visitors, conversions and uplift update while the test runs, alongside the probability that a variant genuinely beats the original. A promising first day stays a first day until the numbers earn the call.

Everything a variant can change.

Value proposition and benefit-led headline variations
Button text, microcopy and visual weight
Call to action placement and surrounding context
Hero layouts and image placement
Form length, field order and position on the page
Social proof and urgency messaging

Why teams keep a test running.

Changes that ship without a deploy

Variants render from the script already on your site. A headline rewrite does not need a release, a branch or a place in someone else's sprint, so the idea gets tested the week it comes up.

An answer instead of an argument

The loudest opinion in the room stops deciding the page. Two versions run against the same audience over the same period, and the visitors settle it.

Small changes, measured honestly

A button color rarely moves a business. A form field, a price frame or a promise above the fold often does. Testing tells the two apart before either one gets rolled out everywhere.

A record of what worked

Every variant, its traffic share and its outcome stay on file. New hires inherit the reasoning behind the current page instead of re-running experiments the team finished last year.

We protect your data.

GDPR compliant
EU hosted
PII masking
Consent Management

Start testing your best guess.

Build your first variant in the browser and have it live the same day. No credit card needed, and early-access members earn exclusive rewards.