Clarity shows you the problem. Spectry helps you fix it.

Keep the heatmaps and replays you like, and add what Clarity leaves out: A/B testing, real conversion funnels, surveys, error logging and AI recommendations – with your data kept in the EU.

  • Free forever up to 5,000 sessions a month
  • No credit card required
  • One script, live in 5 minutes
  • EU-hosted and GDPR-ready
Spectry AI-proposed optimisation opportunities ready to test

Privacy built in.

GDPR compliant
EU hosted
PII masking
Consent management


Free is great – until you need to act.

No way to test a fix

You spot the problem in a heatmap, then need a separate A/B testing tool, a developer and another contract to try a solution.

No voice of the customer

Recordings show what people did, never what they wanted. Without surveys, the reason behind the rage click stays a guess.

Data residency questions

EU customers, procurement and privacy teams increasingly ask where behavioural data is stored and what else it is used for.


Everything after the heatmap.

Spectry records heatmaps and replays just like Clarity. These are the parts that turn what you see into results.

A/B test what you find

Open the page in the visual editor, change the copy or layout that the heatmap flagged, and test it against the original with a Bayesian verdict.

  • No-code editor on your live site
  • Goals from page views, clicks and custom events
  • Results by device and segment
A/B testing →
The Spectry A/B test editor

Funnels you define, not guess

Build multi-step funnels from pages and events, see the drop-off at every step, and jump straight into the sessions that left.

  • Splits by device, channel, country and campaign
  • Period-over-period and A/B variant comparison
  • Unlimited funnels on paid plans
Conversion funnels →
Funnel with drop-off by step

Ask visitors why

Targeted on-page surveys and a feedback tab capture the reasons behind the behaviour, right on the page where it happens.

  • NPS, CES, ratings, choices and open text
  • Branching logic and 22 built-in languages
  • Answers linked to the session that gave them
User feedback →
The survey builder

Your data, kept in the EU

Spectry stores and processes analytics in the EU, masks personal data in the browser, and never uses your data for advertising or AI training.

  • Explicit consent mode available
  • Signed DPA and published sub-processors
  • Access and deletion requests from the dashboard
Security and compliance →
A session replay with masked inputs

Spectry vs Clarity, side by side.

Clarity is a genuinely good free tool for watching behaviour. Spectry is for teams that need to act on it.

Capability Spectry Microsoft Clarity
Heatmaps YesYes
Session Replays YesYes
A/B Testing YesNo
Conversion Funnels Yes Partial
Error Logging YesNo
AI Insights Yes Partial
User Feedback YesNo
Custom Dashboards Yes Partial
EU Data Hosting YesNo
Free Plan YesYes

Based on publicly available product information as of 2026. Features vary by plan.


Upgrade from Clarity without a migration.

  1. Add Spectry next to Clarity

    One script. Both tools can run side by side while you compare.

  2. Let AI find the first fix

    Within a day of traffic, Spectry ranks the problems worth fixing.

  3. Test it and measure the lift

    Launch the A/B test Clarity could never run and keep the winner.

Sessions a month free, forever
5,000
A month for the Growth plan
$29
Data hosted and processed in the EU
EU
Data used for ads or AI training
0

Questions, answered.

If you only need heatmaps and replays, Clarity is a fine choice. Teams move to Spectry when they need to act on what they see – A/B testing, defined funnels, surveys, error logging and AI recommendations – and when EU data residency matters. Spectry’s free plan covers 5,000 sessions a month, so you can compare on your own traffic first.


Stop watching. Start improving.

Start free, install next to Clarity, and run the first test on what you find.

Free forever up to 5,000 sessions a month. No credit card required.