Insights & updates
from the team
Product updates, best practices and stories from the world of web analytics.
Scroll Depth Analysis: Are Users Actually Reading Your Content?
Most content teams obsess over pageviews while ignoring the metric that actually matters: how far users scroll. Learn how scroll depth analysis reveals whether your audience is truly engaging with your content or bouncing after the first fold.
How to Run an Effective UX Audit Using Behavior Analytics
A UX audit doesn't have to be a months-long consultancy engagement. With behavior analytics data, heatmaps, session replays, funnels, and error logs, you can run a structured, evidence-based UX audit in a week.
The Privacy-First Analytics Stack: Tools That Respect Your Users
You don't have to choose between understanding your users and respecting their privacy. Here's how to build a full analytics stack, from traffic metrics to behavior analysis, that's privacy-first without sacrificing the insights you need.
Why Your Checkout Page Is Losing 70% of Customers (And How to Fix It)
The average cart abandonment rate is 70.19%. That means for every 10 users who add a product to their cart, only 3 complete the purchase. Here's what's going wrong on your checkout page and exactly how to fix it.
How AI Is Changing Web Analytics in 2026
AI in analytics has moved beyond buzzword territory into genuinely useful applications. From automated anomaly detection to natural language querying, here's how AI is practically transforming how teams understand user behavior in 2026.
7 JavaScript Errors That Are Silently Killing Your Conversions
JavaScript errors happen on every website, but most teams never see them. These seven common errors silently break forms, buttons, and checkout flows. costing you conversions every day without a single user complaint.
A/B Testing for Beginners: Your First Experiment in 10 Minutes
A/B testing doesn't require a data science degree or weeks of setup. This practical guide walks you through running your first meaningful experiment, from hypothesis to results, with minimal overhead.
Session Replays vs. Heatmaps: When to Use Which
Session replays and heatmaps both reveal user behavior, but they answer different questions. Understanding when to reach for each tool, and how to combine them, is key to efficient UX optimization.
The Complete Guide to Conversion Funnel Analysis
Every conversion flow has leaks. Funnel analysis helps you find exactly where users drop off, quantify the revenue impact, and prioritize fixes. This guide covers everything from setting up your first funnel to advanced segmentation techniques.
GDPR-Compliant Analytics: What You Actually Need to Know in 2026
GDPR enforcement has gotten stricter, and several major analytics tools have been declared non-compliant across the EU. Here's a practical guide to what GDPR actually requires from your analytics setup in 2026. Without the legal jargon.
How to Find and Fix Rage Clicks on Your Website
Rage clicks, when users rapidly click the same element out of frustration, are one of the clearest signals that something is broken in your UX. Learn how to detect them, understand their root causes, and eliminate the friction they reveal.
5 Heatmap Patterns That Reveal Why Users Aren't Converting
Heatmaps are more than colorful overlays. they're diagnostic tools that expose exactly where your UX breaks down. Learn the five most common heatmap patterns that signal conversion problems and how to fix each one.