Reports email a summary of your site on a regular cadence — the way to keep stakeholders informed without giving everyone dashboard access. Open Reports to find two things: ready-made Email digests, and Custom reports you build yourself.

Email digests with the three presets

Email digests (the easy path)

Three presets are pre-built and need nothing but a toggle. Each has a fixed, curated set of sections — you don't pick metrics, which is the point.

Digest	Sent	What it's for
Daily digest	Every morning, 08:00	A short check: yesterday's traffic, errors and frustration signals.
Weekly digest	Mondays, 08:00	The full picture — health score, an AI summary, traffic, vitals, and what to fix next.
Monthly digest	1st of the month, 08:00	An executive recap — month-over-month trends, retention, outcomes and usage.

Send times are in the timezone you set on the digest, not UTC. The daily digest deliberately carries no AI narrative: a one-day window is noisy enough that a written summary mostly reports the weather.

Recipients

A digest can go to your team — everyone with access to the site, resolved fresh at send time, so new colleagues are included automatically and departed ones are not — or to an explicit list of addresses. With team mode, any addresses you add are extra recipients on top.

Anyone on a digest can mute it for themselves without affecting the rest of the team.

Digests replace same-cadence custom reports

Turning on the weekly digest disables any custom report you already have on a weekly cadence, so nobody gets two Monday emails. The custom report isn't deleted — turn the digest back off and it is restored exactly as it was.

Custom reports

When you need something the presets don't cover, build your own from New custom report.

Custom report builder

Name the report.
Choose a frequency: daily, weekly or monthly.
Select the contents — page views, sessions, unique visitors, bounce rate, average session duration, Core Web Vitals, error count, top pages and top referrers.
Set the send time and timezone.
Add recipients.
Save, then use Send Test to check it before anyone else sees it.

What recipients get

An HTML email with the selected sections and period-over-period comparisons appropriate to the cadence. The list view shows each report's status, when it was Last Sent and when it's next due.

Send Test is rate limited — if a test doesn't arrive immediately, wait a moment rather than clicking again. Check spam before assuming it failed.

Nothing arriving?

Confirm the digest or report is enabled, not just saved.
Check you haven't muted it for yourself.
Check the timezone — an 08:00 send in another timezone can look like a missed one.
If a weekly custom report went quiet, check whether the weekly digest was turned on and superseded it.

Alerts & Reports

In this section.

Alerts

Email digests & scheduled reports

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