Create a heatmap
Set up a heatmap by naming it and choosing which pages to track.
Go to Heatmaps and click Create heatmap.
Steps
- Enter a name for the heatmap.
- Add one or more tracked URLs, each with a matching mode:
- Exact match — only this precise URL (e.g.
https://example.com/pricing). - Contains — any URL containing this string (e.g.
/productsmatches every product page).
- Exact match — only this precise URL (e.g.
- Save. Data begins accumulating from new sessions going forward.
Tips
- Use Contains to aggregate templated pages (all blog posts, all product pages) into one heatmap. The layouts have to be genuinely similar, or the aggregate is meaningless.
- Use Exact for high-value landing or checkout pages you want isolated.
- The number of heatmaps you can run depends on your plan.
Heatmaps are not retroactive
A heatmap starts collecting when you create it — it cannot show you last month. If a page matters, create its heatmap before you need the data.
Managing heatmaps
From the list you can search by name or URL, edit a heatmap's name and tracked URLs, or delete it.