Click, move & scroll maps

How to read each heatmap type, and how to filter by device, browser, country, segment and A/B variation.

Open a heatmap to view it on a screenshot of your page. The controls at the top switch the tracked URL, the view type and the filters applied.

Heatmap viewer with view type and filter controls

Clicks

A colour gradient (blue = low, red = high) shows click density. Element-level stats reveal each element's total clicks and its share of all page clicks. Optional overlays: click counts, Rage Click Hotspots and Dead Click Hotspots.

Moves

The same blue-to-red gradient applied to mouse movement, highlighting the areas that draw the most attention. Desktop only — there is no cursor on touch devices, so mobile traffic contributes nothing here.

Scrolls

A vertical gradient showing how far visitors scroll. The reach figure is cumulative: it reports the percentage of visitors who reached at least that point, so it falls steadily down the page. Use it to find your real fold and to check whether anyone ever sees your footer CTA.

Filters

Device — Desktop, Tablet or Mobile. Layouts and behaviour differ enough that a combined map is often misleading.
Browser and OS — for chasing a rendering problem that only affects some visitors.
Country — where behaviour varies by market.
Segment — any saved segment.
Variation — if the page is part of a running A/B test, view one variation's heatmap at a time instead of a blurred average of both. All variations is the default.
Date range.

Filters change the data, not the screenshot. The underlying screenshot is a single capture of the page. Filtering to Mobile shows mobile interactions positioned by percentage — it does not swap in a mobile screenshot, so make sure the view matches what you think you're looking at.

Compare clicks

Compare clicks puts two filtered views side by side — mobile against desktop, or one A/B variation against the other — which is far easier to read than switching back and forth.

Export

Export the current view as a PNG, with the filters and overlays exactly as displayed. That's the artefact to paste into a deck or a ticket; a heatmap someone has to log in to see rarely gets looked at.