A/B Testing & Feature Flags
Run experiments with a no-code visual editor, advanced targeting and feature flags.
In this section.
A/B testing overview
How Spectry A/B testing works and the lifecycle of a test.
Create a test
Start a new A/B test and open the visual editor.
The visual editor
Edit page elements visually — text, styles, HTML, attributes — across desktop, tablet and mobile.
Variations & traffic split
Add variations, control how much traffic enters the test, and understand how visitors are assigned.
Targeting rules
Control exactly who is eligible for a test — by browser, source, URL, geography and more.
Goals & reading results
Define conversion goals and interpret the results table, improvement and charts.
Statistics & calling a winner
How Spectry decides a variation has won — probability to be best, credible intervals and expected loss.
Feature flags
Roll features out gradually with boolean and multivariate flags.
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