Build a dashboard

Custom dashboards let you assemble exactly the metrics you care about. Create one from Create dashboard.

1. Name & layout

Name the dashboard, then build its layout from rows. Each row uses a column layout preset (full width, halves, thirds, quarters, sixths and asymmetric splits like 2/3 + 1/3), giving you full control of the grid.

2. Add widgets

Click a column to add a widget, then configure it. Drag widgets between columns and rows to rearrange.

Widget types

• Bar, Line, Donut, Pie, Scatter charts.
• Summary card — a single metric, optionally with a historical comparison.
• Table — raw or aggregated rows with selectable columns and sorting.
• Map — geographic distribution (world/continent/country).

3. Configure each widget

• Title & description.
• Data source — Page visits, Custom events, or Error logs.
• Metric — Page Views, Page Impressions, Unique Page Views, Unique Users or Event Count. Page Views and Page Impressions are the same number counted the same way; Unique Page Views deduplicates within a session. See what the numbers mean.
• Breakdown — None (single series), or split by Devices, Browsers, Countries, Top URLs, Top Sources, Top Campaigns or Traffic Channels.
• URL filter — Contains, Exact match, Starts with or Ends with.
• Date range — Last 7 days, Last 2 weeks, Last month, Last 6 months or Last year. Each widget carries its own range, so one dashboard can mix a 7-day trend against a 12-month baseline.
• Segment — pick a segment, or All visitors (no segment filter).

Because the range and segment are set per widget, two cards on the same row can quietly be measuring different things. Put the period in the widget title whenever a dashboard mixes them — reviewers will assume everything shares one range otherwise.

4. Save

Save the dashboard; it appears in your dashboards list and can be edited anytime. Use Duplicate to start a new dashboard from an existing layout rather than rebuilding it.