Dashboard overview

The Overview is the home screen for a site — a snapshot of health and traffic for the selected date range.

What's on it

• Live visitors — how many people are on your site right now.
• Key metrics — pageviews, unique sessions, average session duration, bounce rate, pages per session.
• Traffic chart — impressions and unique sessions over time.
• Top pages — your most-viewed pages, clickable for detail.
• Recent events — the latest custom events.
• AI insights — highlighted critical issues (see AI insights).

What the numbers mean

Analytics tools define these terms differently, so it is worth being precise about Spectry's:

• Page views — every page load, including repeat views within one visit. Also shown as impressions.
• Unique views — page views deduplicated per session, so reloading a page five times counts once.
• Sessions — a visit, counted from when it started. A session that begins at 23:50 belongs to that day, even if the visitor stays past midnight.
• Bounce rate — the share of sessions with a single page view and no meaningful interaction.
• Pages per session — total page views divided by sessions.

Date ranges are whole UTC calendar days. If your team is in another timezone, "today" in Spectry may not match "today" locally — worth remembering before you chase a discrepancy against another tool.

Date range & segments

Use the date picker (presets such as 7/14/30/90 days, or a custom range) to change the window. Apply a segment to focus on a specific audience. Both selections persist per site and carry across every analytics screen, so you don't reapply them tab by tab — and if a screen looks unexpectedly quiet, check whether a segment is still active.

The analytics hubs

Detailed reporting is organised into hubs:

• Audience — who visits.
• Behaviour — what they do.
• Performance — how fast it is.
• Acquisition — where traffic comes from.