Acquisition & attribution
First-touch attribution: which channels, sources and campaigns bring in your traffic.
The Acquisition hub uses first-touch attribution — it credits the channel/source/campaign a visitor first arrived from.
Channels
A donut breakdown of traffic by channel: Direct, Organic search, Paid, Social, Email and Referral, plus summary cards for your top channel, source and campaign and the paid share of traffic.
Drill-down tabs
- Source — where visitors came from (google, facebook, a newsletter…).
- Medium — channel type (cpc, organic, referral…).
- Campaign — your campaign identifiers.
- Term — search keywords.
- Content — ad/creative variants.
Each tab shows a table of names with visitor counts and shares, and a trend chart over time.
Filters
Filter by channel, source host and any UTM parameter, alongside the usual date, device, browser and country filters.
Attribution relies on UTM parameters — see Campaigns & UTM tracking to tag your links correctly.