Campaigns & UTM tracking

Spectry automatically captures UTM parameters from inbound links and reports on them. To make this work, tag the links you share.

The UTM parameters

• utm_source — where traffic comes from (e.g. google, newsletter).
• utm_medium — the channel type (e.g. cpc, email, social).
• utm_campaign — the campaign name (e.g. summer_sale).
• utm_term — paid keywords (optional).
• utm_content — the specific ad/variant (optional).

Example tagged URL

https://yoursite.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

The Campaigns report

The Campaigns view shows each utm_campaign's traffic over time, a distribution chart, and a sortable table with visitor counts, shares and time on site. Because attribution is first-touch, campaigns get credit for the visitors they originally brought in.

Be consistent with casing and naming (e.g. always cpc, not CPC) so values group correctly.