Funnels overview
What conversion funnels measure and when to use them.
A conversion funnel tracks how visitors progress through a defined sequence of steps and where they drop off. Use funnels for any multi-step flow: signup, onboarding, checkout, lead capture or feature adoption.
What a funnel tells you
- The overall conversion rate from first step to last.
- The exact step where most people leave (your biggest opportunity).
- How long each step takes to complete.
- Revenue generated by visitors who complete it.
Steps can be pages or events
Each step is either a page view (matched by URL) or a custom event (e.g. "added to cart"). You can mix both in one funnel — for example: visit pricing → click upgrade → reach checkout → purchase event.
Next: build a funnel.