Segment filter reference
Every field and operator available when building a segment.
Segments are built from rules. Each rule pairs a field with an operator and a value.
Device & location
- Device — desktop, mobile, tablet.
- Browser — Chrome, Firefox, Safari, Edge, Opera, Samsung Internet.
- OS — Windows, macOS, iOS, Android, Linux, Chrome OS.
- Country — ISO code or name.
Behaviour
- URL path — pages visited (e.g.
/checkout). - Session count — number of sessions per visitor (numeric comparisons).
- User ID — your identified user identifier.
Acquisition (first-touch)
- UTM source / medium / campaign / term / content.
- Traffic channel — Direct, Organic search, Paid, Social, Email, Referral.
- Source host — the referring domain (e.g.
google.com).
Operators
- equals / not equals — exact match.
- contains / not contains — substring match.
- is one of — match any value in a list.
- >, ≥, <, ≤ — numeric comparisons (for numeric fields like session count).
Where a segment can be applied, you'll find a segment dropdown (showing each segment's size) alongside an "All visitors (no segment)" option.