Insight types explained
A reference of every AI insight type and what triggers it.
Spectry detects a range of insight types. Here's what each one means.
Traffic & engagement
- Traffic drop — a significant decline in page views.
- High bounce rate — elevated bounce on specific pages or paths.
Friction
- Rage clicks — patterns of frustrated, repeated clicking.
- Dead clicks — clicks on non-interactive elements, signalling confusion.
- Form abandonment — visitors dropping out mid-form, with completion-rate context.
Errors
- Error spike — a sudden increase in JavaScript errors.
- Error user impact — errors affecting a meaningful number of real sessions.
- Error conversion impact — errors occurring in conversion-critical flows.
- Conversion error — an error directly blocking a purchase or signup.
Conversion & performance
- Funnel drop-off — unexpected abandonment at a specific funnel step, often with estimated revenue at risk.
- Slow vitals — Core Web Vitals degradation (LCP, INP, CLS).
Each insight links back to the underlying data — the funnel, error, page or replay — so you can verify and act on it.