Optin forms overview

An optin form is a lead-capture widget Spectry renders on your site — a newsletter popup, a discount bar, an inline signup block. You build it visually in the dashboard; no code changes are needed beyond the tracking snippet you already installed.

The five form types

• Popup — a centred modal over a dimmed page. The highest-attention, highest-friction option.
• Floating bar — a slim bar pinned to the top or bottom of the viewport. Low friction, always visible.
• Slide-in — slides in from a corner. A middle ground: noticeable without blocking the page.
• Inline — injected into an element you nominate with a CSS selector, so it reads as part of the page.
• Fullscreen — takes over the whole viewport. Reserve it for genuinely high-value offers.

Where leads go

A submitted form writes a lead — email plus any other fields you collected — which you can view under the form's Leads tab, export as CSV, or forward to an email platform via an integration.

What gets measured

Every form records impressions (how often it was shown), conversions (how often it was submitted), and dismissals. Together these give you a conversion rate per form and per variant. See Leads & analytics.

Optin forms require the feedback consent category. On visitors who have not granted it, the form is never rendered and nothing is recorded — see Consent, GDPR & plan limits.