Optin Forms & Lead Capture
Build popups, bars and inline forms that capture leads — with coupons, games and A/B variants.
In this section.
Optin forms overview
What optin forms are, the five form types, and where captured leads end up.
Create an optin form
Start from a template or a blank form, and organise your forms into folders.
Builder: content & blocks
The block types you can stack into a form, and how multi-step forms work.
Builder: design & mobile
Colours, spacing and typography, plus mobile-specific overrides and the teaser tab.
Display rules & targeting
When a form appears, who sees it, and how often it can show to the same visitor.
After submit: thank you, redirect & downloads
What happens once a visitor submits — messages, redirects, file downloads and unlocks.
Coupons & games
Hand out unique discount codes from a pool, and use wheel or scratch blocks to reveal them.
Variants & A/B testing forms
Run competing versions of a form and let the numbers pick the winner.
Integrations & merge tags
Forward leads to your email platform, personalise copy with merge tags, and emit dataLayer events.
Leads & analytics
Read a form's performance, export leads, and watch replays of visitors who abandoned it.
Consent, GDPR & plan limits
How consent gates optin forms, what a lead record contains, and what your plan allows.
Can't find what you're looking for?
Our support team is always happy to help.