Consent, GDPR & plan limits

Consent gating

Optin forms sit behind the feedback consent category. If a visitor has not granted it, the widget is never rendered, no impression is recorded, and no interaction is tracked. There is no partial mode.

This has a practical consequence worth planning for: if your consent banner defaults to everything off, your optin impressions will be a fraction of your traffic. Check the split under Consent mode & categories before concluding a form is underperforming.

The consent checkbox

Add a GDPR consent checkbox to any form. It can be required, and its wording is yours to write — link your privacy policy from it. The checkbox state is stored with the lead, so you can demonstrate what each person agreed to and when.

What a lead record holds

The submitted fields, a timestamp, the page URL, the consent checkbox state, and — with double opt-in enabled — the confirmation state and time. Leads are deleted when the site is deleted, and are covered by GDPR data requests: a deletion request removes the lead along with the visitor's other data.

Plan limits

Your plan caps how many optin forms you can have published at once. Drafts do not count. If publishing is blocked, either unpublish a form you are no longer running or move up a plan — see Plans & billing.

Publishing checks

Publishing is refused, with the reason shown, when the form cannot work as configured — the most common case being a game block on a non-final step. Fix the reported problem and publish again.