Integrations & merge tags
Forward leads to your email platform, personalise copy with merge tags, and emit dataLayer events.
The Integrations tab connects a form to the systems that should receive its leads.
Destinations
- Webhook — Spectry POSTs the lead to a URL you control. The most flexible option.
- Zapier — for everything without a direct connector.
- Mailchimp, Klaviyo, Brevo — direct connectors; pick the list or audience the lead should join.
Integrations are configured per form, so a newsletter popup and a webinar signup can feed different lists without any mapping logic.
Merge tags
Merge tags substitute known values into form copy — {{first_name}}, a UTM parameter, a captured field from an earlier step. Use them for a genuinely personal second step ("Thanks {{first_name}} — one more thing").
Merge tags are not processed inside HTML blocks. This is intentional: an HTML block is passed through as authored, so a tag written there renders literally. Put personalised copy in a heading or text block.
dataLayer events
Enable Emit dataLayer events and the form mirrors its lifecycle — shown, converted, dismissed — into your site's dataLayer and gtag. This lets Google Tag Manager and GA4 react to optin activity without any extra code from you.
The setting is per form, so you can emit events from your main capture form without adding noise from every minor experiment.